stablished in 1948, WestPoint Financial Group educates its clients to help them fulfill their financial goals and the promises of security they have made to others.

In 2006, under the direction of Greg McRoberts, WestPoint made the move from Minnesota Mutual to MassMutual Financial Group, a Fortune 100 company. Shortly thereafter, WestPoint Financial Group joined forces with two independent MassMutual agencies: Indianapolis Financial Group and the Financial Resource Group.

As a result of the merger, the primary objectives of our strategic marketing were: to manage the WestPoint brand internally, and increase awareness of the firm in the marketplace.

After interviewing members of the WestPoint team and conducting an extensive SWOT analysis, we determined that the web site was our top priority. To expedite design and development, the former Indianapolis Financial Group site was updated with WestPoint's look and messaging.
Launch Site