n 1996, Bill Rabb left the office equipment leasing industry to form his own consulting business. Starting with one phone in the basement of his home, he founded Alliance Financial Group to educate his clients on the financial aspects of buying office equipment.

The startup operation continued to grow and was rebranded as Smartdot in 2002. By early 2006, the Smartdot team had expanded, revenue was impressive, and franchising was on the horizon. We were hired to build on Smartdot's strong foundation.

As a critical part of our strategic marketing plan, we created the Smartdot web site. The site was developed with an administrative function. As a result, Smartdot can login and make instant changes at any time.

The Smartdot brand — bright yellow and red, dot pattern, and icons — is carried throughout the site. Our design, images and copy focus on Smartdot's energetic personality and unique service offerings. The resulting site is a useful sales tool for the Smartdot team.
Launch Site