ocated in Princeton, Illinois, Browning Ford & Chrysler has been family- owned since 1945. Their tagline, "On the Quiet Side of Town," embodies the laid back, no pressure attitude of Browning's sales team. This serves them well in a charming small town with tightly knit neighbors and friends.

In the past, newspaper advertising was the most attractive marketing option for Browning. However, by 2006, they were finding it difficult to attract the next batch of young customers (ages 18-30.) It was time to take another look at the advertising landscape.

For Browning, a powerful on-line inventory system was a top priority. We partnered with Dealerskins and took full advantage of their Autobahn system. This software polls dealer inventory automatically, allowing visitors to browse by Make, Model, and Price.

Working within the constraints of a Dealerskins template, we worked to bring the Browning brand to life. The home page features “quiet” scenes of Princeton. A staff page, photo gallery and events section personalize the site.
Launch Site