vy Tech is a statewide open-admissions community college that has grown into the second-largest, post-secondary institution in Indiana. With 23 campuses and low tuition, Ivy Tech is both convenient and affordable.*

According to a report released by Community College Week in 2006, Ivy Tech-Central Indiana is the fastest growing community college in the nation with an enrollment of 10,000 or more. The campus experienced a 22.6 percent enrollment increase from the Fall of 2003 to the Fall of 2004. As of Fall 2006, Ivy Tech Community College-Central Indiana had an enrollment of 13,149.

Due to rapid growth, Ivy Tech worked with The Asher Agency to create a new look for their college. Students were photographed and interviewed for the campaign, allowing the viewer to make a personal connection with Ivy Tech. Lighter colors and sans serif typefaces were introduced to put an approachable face on an established brand.

The college enlisted our help to carry this look through marketing materials aimed at students, prospects and alumni.

*Source: Ivy Tech Community College