ounded in 1929, SaniServ began as a manufacturer of amusement park equipment in Indianapolis, Indiana. In 1951, a continuous type ice cream freezer called a SaniServ was introduced, and in 1955 a milkshake dispensing machine became part of the product offering.

Today, SaniServ® machines produce twist cones, hand-dipped ice cream, milkshakes, margaritas and smoothies. Simplistic design, rugged construction, and innovation put SaniServ at the forefront of the frozen dessert and drink marketplace.

In 2007, SaniServ needed a new campaign to revive the market's perception of its products. 

Print materials and ads would be used directly by SaniServ and passed on to its distributors for their own use.

The existing SaniServ tagline Serving You Yesterday, Today and Tomorrow was supplemented with a new campaign slogan: Taking Care of Everything Under the Cherry since 1929™. This headline explicitly highlights SaniServ's history and capabilities.

The logo, formerly flat type, was rendered with red and stainless steel to communicate 1950's nostalgia and quality. In the ad series, a shake, soft serve cone, and margarita are illustrated with text, telling the brand story.