rint Resources, a provider of design, printing and promotional products, prides itself on deadline deliveries and tight turnarounds. Need 500 postcards within a day? An 8-foot vinyl banner for the tradeshow — tomorrow? They can do it.
   
The company was started in 2000 to fill a need that businesses and organizations of all sizes have: a need for an expert to lead them through the often complex printing process. By 2006, fast-and-friendly Print Resources was looking for an unconventional way to advertise its services. To increase awareness in the Indianapolis market, we created a series of animated ads for The INside Edge, a daily business e-newsletter.

The quirky ads featured a different member of the Print Resources staff each week and were linked to the company's bright, friendly web site. We believe that people want to be entertained in their Inbox. If we could get them to look, click and spend some time on the web site, they would remember Print Resources. The ads captured attention.

The first, “Meet Ike. Our Office Dog.” received 110 click-throughs, and several people e-mailed Ike. One ad “Meet Our Sorority Girl” received 500+ clicks in two days. These ads introduced Print Resources, and its unique brand of humor, to a new batch of prospective customers.