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Last year, the Affinis® Group acquired two existing plasticware companies. To define their marketing plan, they enlisted the help of Melissa Beckwith and the Butler Business Accelerator. With a new strategy in-hand, Affinis asked our team to develop a brand and implement a promotional campaign.

Their entire line of plastic products is made in the USA and many items are BPA free and recyclable.
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To convey American quality, we developed the brand name Parade Plastics. A new tagline Marching Ahead™ plays nicely with the name and communicates the company's commitment to state-of-the-art technology. We developed a fun, friendly logo with stacked letterforms reminiscent of stacked plates, cups and bowls. A green palette was used since the products are safe for consumers and the environment.
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