Last year, the Affinis® Group acquired two existing plasticware companies. To define their marketing plan, they enlisted the help of Melissa Beckwith and the Butler Business Accelerator. With a new strategy in-hand, Affinis asked our team to develop a brand and implement a promotional campaign.

Their entire line of plastic products is made in the USA and many items are BPA free and recyclable.

To convey American quality, we developed the brand name Parade Plastics. A new tagline Marching Ahead™ plays nicely with the name and communicates the company's commitment to state-of-the-art technology. We developed a fun, friendly logo with stacked letterforms reminiscent of stacked plates, cups and bowls. A green palette was used since the products are safe for consumers and the environment.