rinters and copiers are a pain to manage. Many people know that they’re paying too much, but they don’t know any way around it. Smartdot educates and empowers their clients. In the process, they’re often able to achieve considerable savings.

Smartdot takes the time-consuming, headache-causing process of office equipment management and makes it easy. In short, it's The Smart Way to Manage Your Dots.™

In February 2006, Smartdot requested a brand update and an integrated marketing strategy.

To gain a better understanding of the company, we started with market research: interviewing their clients and attending sales meetings. This step proved critical. It revealed areas for improvement — both from a marketing and operational standpoint.

During the past twelve months, we have developed an integrated suite of marketing materials, including: a new tagline, stationery, web site, proposal templates and a capabilities brochure.