den Collaborative provides clear, comprehensive consultation services in the areas of urban design, land use policy and economic development. The firm is small and collaborative in nature. This structure is beneficial to both public and private clients since it allows for flexibility and affordability. The Eden Collaborative seeks land use efficiency, social benefit and uniqueness of place in concert with the best practices in design, planning and development.

To highlight the collaborative nature of Eden, the logo is an abstracted view of a group gathering together. Random breaks appear in

the circles; creating movement. The resulting separate pieces join to create a cohesive whole with the stylized ‘e’ at their core.

The tagline Discover What Could Be™ encourages Eden’s audience to consider the future of their community.

Two shades of green reinforce the environmental aspect of Eden’s work and represent the different players in the planning process—namely the community and the developer. Finally, the circular logo alludes to Eden’s new location—on Monument Circle in downtown Indianapolis.