02/26/10 IUPUI School of Science Launches New Site The School of Science at IUPUI enlisted the help of Pivot Marketing to spread its core recruiting and development messages through a new web site. The school has specific marketing goals; to promote current community outreach efforts, to recruit top-caliber students, and to showcase research initiatives. Whereas many university science sites focus on tools and processes, Pivot took this site in a new direction, highlighting the impact and outcomes of scientific research. The school also created new Facebook and Twitter accounts to attract the next generation of future scientists. The percentage of direct admits to the School of Science is up 34 percent over last year, and we’re excited to see that number continue to grow.

08/12/09 College Mentors for Kids wins $80,000 Makeover The Indy Business Makeover Competition came to a close on Tuesday, August 11 with an awards luncheon at the WFYI building. 10 finalists were honored and the 2009 winner was announced: College Mentors for Kids. More than 7,000 votes were cast in a five-day period on IndyBusinessMakeover.com. College Mentors will receive products and services worth more than $80,000. Pivot Marketing will design a new web site and brochure as part of the makeover.