esource Commercial Real Estate is a  full-service commercial real estate firm based in Indianapolis, Indiana. Since its inception, Resource has grown to more than twenty advisors. In 2007, the firm asked us to reevaluate is brand and marketing efforts.

Based on extensive interviews with staff and clients, we refined the brand’s messages and positioning. A suite of print and on-line materials were developed around the theme Details Matter.™ This campaign highlights the firm's experience, professionalism, and attention to detail, and a clean, contemporary design sets them apart. 

According to Tim O’Brien, President of Resource Commercial Real Estate, “During our rapid expansion, we had largely ignored our on-line presence. It was time to refocus.”

A redesigned web site with a new URL (www.rcre.com) was launched in April 2008. Clients noticed several improvements over the previous design. The new site features property listings, market news, staff information, and case studies. The revised site is a relevant and engaging expression of who Resource is as a company.